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Choosing Tape
There is nothing that ruins an otherwise perfect paint job faster than having colors bleed underneath the mask that you thought was going to provide a perfect seal. For even the simplest paint jobs using normal masking tape to provide a color separation just won't do. Masking tape is fine as a secondary mask, meaning it can be used to cover large areas but not as the actual edge to provide the color separation.
To provide the crisp clean edge that is the mark of a professional paint job you use a tape that is usually vinyl based. This material is flexible, low tack, (it won't pull up the base colors underneath it) and because of it's flexibility, seals the edge of the surface so the paint can't seep underneath.
The hobby industry offers a product called "Flex Mask" and we also sell a 3M product called "Fine Line" that works great. Both these tapes come in various widths depending on how tight a radius you need to go around. If it's primarily straight lines you are masking I would suggest using the wider tapes because they are much easier to run in a straight line than the thinner ones.
Liquid Mask
Gerber Mask
Another masking technique gaining popularity is the use of vinyl material called "Gerber Mask" that is used in the sign making business. With the popularity of PC's, professionals will now design complicated graphics and lettering on the computer and then use a plotter with a knife installed to cut the image into the vinyl material. You are left with your design cut into the material that is then stuck onto the surface you wish to paint.
Fabric Tip
A final note. If you are painting a fabric surface use the vinyl tape but to keep the paint from seeping under the surface, take some clearcoat, a fine paint brush and brush the clearcoat along the edge of the tape to seal the uneven surface. It works great!